The Origins
Azature’s passion for jewelry is the product of his family's long and proud history in the industry. His skill and creativity are the result of that craftsman's pedigree and quality.
Azature's great-grandfather established the family's first atelier in Beruit, Lebanon before migrating to Yerevan, Armenia in the early 1900s. In Armenia, he founded a prestigious and exclusive jewelry company under the family name.
Offering clients access to the highest quality, most exclusive diamonds in the world, the family provided customers with the one-of-a-kind, unique pieces their hearts desired. The exquisite became the standard for this long line of jewelers, who often partnered with Faberge.
The Present
Today, Azature honors his family history by creating superbly-crafted jewelry with fine attention to detail. His new twist on uber-luxury sustains the AZATURE commitment to excellence, updating it with a modern sensibility.
All AZATURE pieces are crafted from jewels from the exclusive AZATURE black diamond collection. And they are based on an uncompromising commitment to quality, creativity and personal attention.
In 2008, AZATURE launched a fashion-forward diffusion line, A.Z. by AZATURE, which uses semi-precious metals and stones. His latest venture is AZATURE ATELIER, a new and unique private service for clients seeking to customize jewelry from start to finish. AZATURE ATELIER items use only the finest of precious stones and premium metals in an attempt to bring fine jewelry back to its origins in personal service.
The Future
AZATURE Black Diamond™
To own an AZATURE black diamond is to own an otherworldly treasure—a piece of history with links to centuries of myth and ritual. As the ultimate in luxury jewels, black diamonds are among the most mysterious, coveted and fragile gemstones in the world. Although their origins remain unknown, new research suggests that these rare stones may have formed in supernova explosions millenniums ago before crashing to Earth—making them truly out of this world. Black diamonds as imagined by AZATURE are treasures that are both timeless - - as well as distinctly modern - - luxuries.
